Balance and proportion

Appearing balanced is probably the most important concept regarding style, with colour theory a close second. Each woman has a unique body and face shape that can be successfully styled with the right pieces. By combining your proper colours with a flattering outfit, you have a solid foundation set towards looking amazing.

What is balance? It means to create a pleasing aesthetic to the eye. This ranges from wearing a higher waist on a long torso, to wearing square earrings on a round face (like your’s truly). Balancing is achieved through various ways, perhaps through colour, cinching your waist, hemlines, a coat, etc. This does not mean that certain “unflattering” items are completely off-limits, but those items are significantly harder to style in a way that flatters you.

The golden ratio

Golden Ratio, 1:1.6

This is the heart and foundation of a balanced look. This won’t come up often, but it is worth learning about because it is important to both mathematics and art. The golden ratio or rectangle relies on the rule of thirds. If you flip this rectangle, the pink region would be, for example, your forehead – it should occupy one third of the rectangle. For body shapes, the ideal arrangement is that the torso and above occupies roughly one third and the hips and legs the rest of the two thirds. Roughly.

This is considered a universally pleasing aesthetic that has influenced art for centuries. It actually serves to illustrate our natural desire for proportion better than anything else.

Why bother with balance? Can’t I wear whatever I want?

The answer is, yes, you can wear whatever you want. No one’s stopping you but one day you’ll get a glimpse of yourself in a glass window and you realize the error of your ways.

Our goal is to counter extremes to create a harmonious look. When buying clothes, always ask yourself the simple question: does this outfit emphasize my dominant area? It could be your legs, your bust, your shoulders, whatever.  You will know it when you see it. These aren’t problem areas or areas you should hide or be ashamed of, but instead look at as the “perfect area” that needs no extra attention – if you have fantastic legs, they will be noticed no matter what, if you dress well (hiding them behind yoga pants does you no favours). But you are not your legs only, and every part of your body is amazing – some areas just need more help than others.